Denim Laser Designer • Product Design Manager • 10 Years Experience

I craft innovative denim laser designs for global fashion brands with sustainable impact.

Product Design Manager at PT. Eratex Djaja Tbk.(Busana Apparel Group) with 10 years of expertise in denim laser design, vintage & fashion effects development, and sustainable denim development for brands like American Eagle, Calvin Klein, Polo Ralph Lauren, Bonobos and Ann Taylor.

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Kanon

10+

Years in Denim Industry

15+

Global Brands Handled

3

Countries Worked In

Jeanlogia & VAV

Laser Technology Expert

About Me

Skills, Experience & Education

🎨 Design & Creative Skills

Denim Laser Design — Engraving Fading & Advanced Effects Laser Artwork & Garment Surface Design 3D Pattern Development & Texture Engineering Wash Innovation & Fashion Effect Development Vintage Finishes Whiskers Chevrons & Destroy Concepts Sustainable Denim Processing & Eco-Conscious Techniques Trend Research & Forward-Thinking Design Innovation

💻 Software & Digital Skills

Adobe Photoshop & Illustrator — Creative & Technical Design Corel DRAW — Precision Artwork Development Adobe Premiere Pro & Lightroom — Visual Editing & Enhancement Vector & Raster Optimization for Laser Technology Design-to-Production File Preparation WordPress — Digital Portfolio Management

🔧 Technical & Machine Skills

Laser Machine Operation (Jeanologia-VAV Technology-Macsa ID) Laser Machine Parameter Optimization (Power-Speed-DPI) Fabric-Specific Laser Adjustment Machine Calibration & Troubleshooting Laser Engraving & Marking Techniques

🏭 Production & Industrial Skills

Sample Development & Bulk Production Execution Production Planning & Workflow Optimization Time Cost & Efficiency Management Cross-Functional Coordination & Buyer Communication Denim & Fabric Expertise Quality Control & Process Improvement Sustainability & Innovation Focus

PT. Eratex Djaja Tbk. (Busana Apparel Group)

Product Design Manager | 2022 – Present | Probolinggo, Indonesia

Leading denim laser design initiatives in collaboration with global brands including American Eagle, Calvin Klein, Polo Ralph Lauren, Levi’s, Bonobos, and Ann Taylor—delivering innovative, sustainable denim solutions with seamless execution from concept to production.

Ha-Meem Group

Senior Laser Designer | 2019 – 2022 | Dhaka, Bangladesh

Designed high-quality laser denim across men’s, women’s, and kids’ collections — aligned with global trends and brand aesthetics. Partnering with American Eagle, Kohl’s, VF Corporation, Wrangler, H&M, and Abercrombie & Fitch to deliver precise, production-ready design solutions.

Passion Jeans Group

Laser Designer | 2018 – 2019 | Dhaka, Bangladesh

Developed precision laser design files aligned with buyer specifications for brands such as Jack & Jones, Only & Sons, Marks & Spencer, and Camel Active — ensured accuracy, consistency, and flawless production execution.

Ha-Meem Group

Assistant Laser Designer | 2015 – 2017 | Dhaka, Bangladesh

Supported the development of refined laser denim designs for global brands such as American Eagle, Abercrombie & Fitch, Gap Inc. and JCPenney — ensured alignment with brand aesthetics and delivering production-ready excellence.

Crescent Trade International

System Engineer (IT) | 2013 – 2014 | Dhaka, Bangladesh

Designed and maintained high-performance IT infrastructure — ensured reliability, security, and seamless operational excellence.

EMBA (Executive Master of Business Administration)

Presidency University, Dhaka, Bangladesh | 2017

Executive postgraduate business administration program.

B.Sc. in EEE (Electrical and Electronics Engineering)

World University of Bangladesh, Dhaka | 2013

Undergraduate degree in electrical and electronics engineering.

Open Source

Contributions & Support Work

Denim Laser Design Achievement

Delivered Seasonal Collections for American Eagle, Calvin Klein, Polo Ralph Lauren, Tommy Hilfiger, Bonobos and Ann Taylor

Consistently created innovative, high-impact laser artworks with exceptional technical precision, aligning creative vision with strong commercial insight and global market trends.

Precision Creativity Innovation
✨
Creative Design & Technical Excellence
🏭
Production Support & Quality Assurance
📊
Process Optimization & Efficiency
🤝
Collaboration & Sustainable Solutions

Laser Impacts

Innovative laser designs shaping the future of denim.

Laser Cut Jeans

Laser Cut Jeans

All Over Laser Print

All Over Laser Print

Laser Burning (Whisker & Scraping )

Laser Burning (Whisker & Scraping )

Laser Burning (Scraping, Destroy & Flower Print)

Laser Burning (Scraping, Destroy & Flower Print)

Scaled Work

Scaled Work

Portfolio

Featured Work

AEO Laser Denim CollectionsLaser Design

AEO Laser Denim Collections

JeanologiaPhotoshopLaser Design
POLO Ralph Lauren DenimLaser Design

POLO Ralph Lauren Denim

VAVCorelDrawLaser Engraving
Sustainable Denim InitiativeEco Design

Sustainable Denim Initiative

JeanologiaSEIProcess Optimization
H&M Kids' & Women's LineLaser Design

H&M Kids' & Women's Line

Macsa IDIllustratorLaser Fading
Calvin Klein (PVH) CollectionLaser Design

Calvin Klein (PVH) Collection

JeanologiaPhotoshop3D Effects
Jack & Jones Vintage LooksLaser Design

Jack & Jones Vintage Looks

VAVCorelDrawVintage Effects

Services

How I Can Help Your Users

Support-first execution with technical depth and clear communication.

Laser Denim Design & Innovation

Creating whiskers, fading, abrasion, destroy graphics, and special 3D effects using advanced laser machines like Jeanologia, VAV, and Macsa ID.

Sustainable Denim Development

Driving eco-friendly denim initiatives through laser technology — reducing chemical usage, water consumption, and re-sampling cycles for global brands.

Team Leadership & Training

Leading laser design departments, mentoring designers and technicians on new laser software, machines, and international best practices.

Process

How I work

01

Creative Direction

Rooted in global trends, archival denim, and brand identity — transforming inspiration into refined, commercially driven design.

02

Digital Craftsmanship

Transforming ideas into precision-engineered, laser-ready artworks — where tone, texture, and depth are meticulously defined.

03

Technical Calibration

Precision-tuned laser parameters — power, speed, DPI, and resolution — calibrated to each fabric, ensuring seamless harmony between technology and material.

04

Sample Development

From initial execution to refined perfection — balancing design intent with the fabric’s natural response.

05

Refinement & Optimization

Each sample is critically refined — elevating clarity, consistency, and efficiency to optimize both design and production performance.

06

Production Excellence

From sample to scale — ensuring flawless execution with precision, consistency, and disciplined delivery.

07

Quality Assurance

Each piece is meticulously refined — delivering clean execution, perfect consistency, and a premium finish.

08

Innovation & Evolution

Pushing boundaries through advanced, sustainable laser solutions — shaping modern, responsible, future-forward denim.

Origin Story

My Journey

2013

IT Foundation

Began career as a System Engineer in IT, developing technical problem-solving and process management skills.

2015

Into Laser Design

Joined Ha-Meem Group as Asst. Laser Designer, entering the denim apparel world and mastering laser fundamentals.

2018

Growing Expertise

Advanced to Laser Designer at Passion Jeans Group, developing files for global buyers like Jack & Jones and M&S.

2019

Senior Leadership

Returned to Ha-Meem Group as Senior Laser Designer, leading design and operations for AEO, H&M, and GAP.

2022

International Stage

Promoted to Product Design Manager at Busana Apparel Group in Indonesia, leading global brand partnerships.

Testimonials

What clients say

"Outstanding laser artwork development with strong precision and creativity. The designs consistently enhance the authenticity and visual impact of our denim products."

★★★★★
PC

PVH Corp.

https://www.pvh.com/

"Reliable design partner with great understanding of global denim trends. The laser developments are innovative, commercially relevant, and delivered with impressive speed and attention to detail."

★★★★★
NG

Newtimes Group

https://newtimesgroup.com/

"Excellent creativity and technical expertise in denim laser design. Each season the developments bring fresh, trend-driven laser artworks that add strong value to our denim collections."

★★★★★
LF

Li & Fung

https://www.lifung.com/

Let us talk support

Looking for a Denim Laser Expert?

For denim laser design collaborations, sample development, or sustainable denim consulting, reach me at kanoneee31@gmail.com

Email Shafiqul Islam Kanon